What is Oiran? —A unique presence in Japanese history and culture
2024年10月26日
In this page, we would like to discuss in detail about the photoshoot at the Oiran Photo Studio Yaiki in Chiba.
In this post, we will delve into what an Oiran is.
Oiran’s Charm, Popular in Anime!
The appearance of Oiran in the anime "Demon Slayer," such as the character "Kuwabara Hime," has made their beauty widely recognized. At the Oiran Photo Studio Yaiki in Chiba, we focus on the fashion culture of Oiran and take stunning photos. While it is not just a culture of brightness, it is a fact that the use of kimono has become a pioneering fashion. In this page, we will explore more about Oiran.
What is an Oiran??
Oiran (おいらん) refers to the highest-ranking courtesans in the Edo period's pleasure quarters, whose existence transcended mere prostitutes and had a significant influence on the aesthetic values, education, and social structure of the time. Oiran were expected to possess various qualities such as elegant clothing, refined manners, and conversational skills backed by education, which set them apart from ordinary courtesans. This article will detail the origins, roles, attire, customs, and the continued cultural legacy of Oiran, illustrating their significant presence in Japanese culture.
History and Origins of Oiran

In the Edo period, the pleasure quarters had a complex hierarchical structure, and there were strict social distinctions among courtesans. Among them, the "tayū" and "oiran" held the highest positions, admired even by the general public. The establishment of pleasure quarters was a response to the growing number of men in urban areas. In 1603, the Tokugawa shogunate officially sanctioned the first public pleasure quarter, the Yoshiwara district, which later expanded to cities such as Kyoto, Osaka, and Nagasaki.
Let’s Explore the History and Origins of Oiran in More Depth
1. What is an Oiran?
Oiran refers to the high-ranking courtesans of the Edo period in Japan. They were not just common prostitutes but women who excelled in education, beauty, and the arts. Particularly, the Oiran of the Yoshiwara pleasure quarter were known for their lavish clothing and sophisticated manners, captivating many people.
2. The Origin of Oiran
2.1 The Birth of the Courtesan Culture
The history of Oiran dates back to the late Heian period. At that time, there were female performers called "shirabyōshi," who would sing and dance. These performers laid the foundation for the later development of the courtesan culture.
2.2 The Establishment and Development of Pleasure Quarters
After the Sengoku period, when Tokugawa Ieyasu established the Edo shogunate, sanctioned pleasure quarters were established to manage public morals. Among these, the most prominent were the Yoshiwara district in Edo, the Shimabara district in Kyoto, and the Shinchō district in Osaka. The Oiran, who emerged in these pleasure quarters, were the highest-ranking courtesans.
3. The Social Status of Oiran
3.1 The Privileges of High-Ranking Courtesans
Oiran were not just ordinary courtesans; they were expected to have high levels of education and skills. They were versed in calligraphy, poetry, tea ceremonies, incense ceremonies, and even Go, making them women of both intellect and artistic talent. Especially the "tayū," the highest-ranking Oiran, had such a high status that only men of the samurai class, such as the shogun and daimyo, could interact with them.
3.2 Economic and Cultural Impact
Oiran played a key role in the economy of the pleasure quarters. Their luxurious attire, hair ornaments, and extravagant lifestyle required substantial financial resources, which contributed to the development of the textile and craft industries of the time. Moreover, their fashion and makeup influenced the trends of common women as well.
4. Features and Culture of Oiran
4.1 Gorgeous Attire and Hairstyles
The symbol of Oiran is their glamorous kimono and unique hairstyles. The kimono was lavishly embroidered and multilayered, with a distinctive "darari obi" (a long trailing sash) tied at the front. Their hair was adorned with many hairpins and combs, and the more prestigious the Oiran, the more elaborate their decorations.
4.2 The Oiran Dōchū (Oiran Procession)
One of the most famous aspects of Oiran culture is the "Oiran Dōchū," a performance in which the Oiran would walk to a customer's residence in a grand procession. They would walk slowly in the "hachimōji" style, a unique way of walking in which the feet were placed sideways, creating a figure-eight shape as they moved. This slow, graceful walk enhanced the visual appeal of their magnificent attire, drawing the attention of many spectators.
5. Decline of Oiran Culture and Its Influence on Modern Times
5.1 Abolition of the Pleasure Quarters System
With the arrival of the Meiji period and the influx of Western culture, the pleasure quarters gradually declined. In particular, with the enforcement of the Prostitution Prevention Act in 1946, the officially sanctioned pleasure quarters were completely abolished, and the Oiran became a part of history.
5.2 Influence on Modern Culture
However, Oiran culture has continued in various forms in the present day. It is recreated in movies, dramas, fashion shows, and even as part of tourist events. Oiran-style kimono rentals and photoshoot experiences are popular, attracting tourists both from Japan and abroad.
Oiran and the Role of the Yoshiwara Pleasure Quarters
The Yoshiwara Pleasure Quarters was not just a place for entertainment but also reflected Japan’s unique entertainment culture and aesthetic values. Particularly, the Oiran were symbolic figures within the pleasure quarters, and their luxurious attire and refined behavior played an important role in representing the district. They were not just beautiful but also highly educated and skilled in various arts such as poetry, tea ceremony, and incense ceremony, offering a sophisticated form of entertainment to wealthy men.
Hachimōji Walking and the Oiran Dōchū
Oiran were not only required to wear beautiful attire but also needed to master unique ways of walking and carrying themselves. The "Oiran Dōchū" was an important event where Oiran would walk to a customer's house, supported by other courtesans, in the "hachimōji" walking style. This slow, graceful walk emphasized their high status and made their grand attire even more mesmerizing as it fluttered in the wind.
The Elegant Attire of the Oiran and Its Meaning
The Oiran Dōchū symbolized their status and dignity, and their appearances captivated many people. The sight of the Oiran walking through town was highly anticipated by the public, and this procession became an iconic part of Japanese culture.
Required Education and Manners of Oiran

How Oiran Spoke and Their Hospitality
Oiran were also skilled in conversation and hospitality. Wealthy men of the time valued refined conversation, and the Oiran were trained to meet these expectations by using polite language and maintaining a calm demeanor. Their conversations often included poetic expressions and unique rhythms, and their elegant style of speaking set them apart from other courtesans.
The Transformation of Oiran and the Pleasure Quarters Culture
As time progressed, Japan's social structure and values changed, leading to the decline of the pleasure quarters culture. With the arrival of new Western ideas during the Meiji period and the implementation of new laws regarding prostitution in the early 1900s, the Oiran and the pleasure quarters officially disappeared.
Nevertheless, the influence of Oiran remains strong, and their beauty and education continue to inspire Japanese culture and art. For example, the beautiful images of Oiran are often depicted in ukiyo-e prints, and the roles of Oiran are portrayed in kabuki theater, leaving a lasting impact on Japanese traditional performing arts and visual arts.
The Continuation of Oiran Culture in Modern Times
Even today, Oiran culture persists in various forms. In tourist spots like Kyoto and Asakusa, services allowing visitors to experience wearing Oiran-style clothing and having photoshoots are available. Additionally, the traditional beauty of Oiran has gained attention internationally, with Oiran-inspired fashion and art becoming popular both domestically and abroad.
Moreover, movies and TV dramas featuring Oiran have been produced, shedding light on their beauty and emotional depth, and showing how they held a special status in Japanese society. This has led to a reevaluation of Oiran as more than just a figure of the past. Their cultural legacy continues to influence contemporary society.
How was it?
The Oiran were high-ranking courtesans in the Edo period, known for their beauty, education, manners, and elaborate attire, which captivated many people. They were not merely courtesans, but unique figures who left a significant impact on Japan's tradition and culture, and their influence is still felt today. Their attire, manners, Oiran Dōchū, and other traditions continue to be remembered and passed down, showing just how important their legacy is.
In the modern world, the Oiran culture lives on through tourism and art, and their beauty and dignity continue to fascinate many. The Oiran are a special presence in Japan's history and culture, and their traditions and customs will be cherished for generations to come.

Capture Beautiful Oiran Photos at the Oiran Photo Studio Yaiki in Chiba!
If you want to take beautiful Oiran photos, please come for a photoshoot here!
